Career at a dead-end? Not sure how to make your talents known? Veteran web series producers, directors, executives, and stars who have figured out how to successfully launch their own online series and parlay them into moneymaking ventures will dole out tips on producing, content creation, crowdsourcing funds, luring advertisers, marketing, branding, and-when TV comes calling-negotiating the transition so you retain ownership. With What's Trending? co-founder/CEO/host Shira Lazar, crowdfunding queen Leah Cevoli, Collective Digital Studio president Dan Weinstein, Con Man executive producer PJ Haarsma, and Big Frame talent manager Jacob Israel and moderated by Fast Company's Susan Karlin.