In the ever-changing landscape of retail and pop culture, how do the best comic retailers connect with the community and interact with fans? This panel explores the wild world of comic shops, provides analytical (and nostalgic) insights, explores the ever-changing consumer demographic, and asks panelists to forecast the future. They include Joe Field (founder, Free Comic Book Day), Atom! Freeman (Valiant Entertainment), Christina Blanch (Aw Yeah Comics, Ball State), and Glynnes Pruett (Comic Book Hideout). Moderated by Ed Catto (Bonfire Agency).