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Ayori Selassie

Salesforce Einstein
Product Marketing Manager, Founder of Selfpreneur

Ayori Selassie is an expert in the field of AI (Artificial Intelligence) for CRM and a leader of Product Marketing for Salesforce Einstein. Selassie is also the creator of Life Model®, AI for Life and applied design thinking. As the inventor of Life Model Canvas® (the framework to design your life), Selassie is a globally recognized thought leader, entrepreneur, philanthropist and innovator. As an entrepreneur Selassie founded Selfpreneur, a company whose mission is to create a new model for living with the Life Model®, Work Life Integrity and the merger of entrepreneurship and employment. Selassie publishes content regularly on TheSelfpreneur.com to share best practices and stories of disruptive social innovation in the fourth industrial revolution.

Selassie leverages over twenty years of software engineering, technology and consulting experience serving as a trusted adviser to enterprise businesses to lead GTM for Einstein Platform products. Selassie is the author of The Big Book of Customer Predictions and the mind behind the AI Strategy Toolkit and the Intelligent App Workshop. Selassie spent the past ten years working at Salesforce delivering cloud business solutions to Fortune 500 companies. Selassie cemented a reputation in big data early on while developing the Bill Estimation What-If Engine at Schneider Electric prior to joining Salesforce. The trail of innovation continued during her stint as a Product Manager implementing the first machine learning solutions for HR at Salesforce before making a career shift to solution engineering where she ranked among the top performing platform consultants in the U.S delivering cloud business solutions to Fortune 500 companies. Selassie has been an advisor and mentor in the Salesforce Incubator and additionally leads strategy for the Einstein Partner initiative.

Leveraging aspects of the Life Model Design framework Selassie has helped employees improve their personal, family and career goals with the support of their managers and peers. Selassie also founded BOLDforce, Salesforce’s Employee Resource Group leading equity, inclusion & equality for all at Salesforce. Selassie spent ten years working at Salesforce as a top performer in Product Marketing, Sales, Product Management and Information Technology.

A unique leader, Selassie’s extraordinary conviction as an autodidactic engineer, initiative, people skills, and proven ability to deliver exemplary results led her from a life of hardships in Oakland, CA to success in Silicon Valley, the most competitive innovation economy in the world. Selassie’s life experiences culminated in the creation of Life Model Design which has helped people around the world achieve the types of financial, health, relationship and personal success that enabled Selassie to thrive in an increasingly competitive society.

Life Model Design is the methodology that enables Artificial Intelligence and data-driven app experiences to deliver personalized Artificial Intelligence to individuals and companies allowing them to maximize human potential and live smarter.

Prior to Salesforce Ayori held engineering roles at ABB Inc and Schneider Electric.